Following a deadly terror attack in New Orleans that claimed the lives of at least 14 people, Senator Tommy Tuberville, a former college football coach, criticized ESPN's decision to forgo airing the national anthem before the Sugar Bowl. Instead, the network broadcast a message from Allstate CEO Tom Wilson addressing the nation's "addiction to divisiveness." Tuberville, who coached in three Sugar Bowls, expressed his disappointment that ESPN, owned by Disney, chose to prioritize this message over a unifying patriotic tradition, particularly in the wake of such a tragedy.
Tuberville argued that this was a missed opportunity to unite the country and honor the victims. He accused ESPN and Allstate of bowing to "woke ideology" and failing to condemn the terrorist act. He contrasted this with the recent electoral results, which he interpreted as a rejection of such ideologies.

The Allstate CEO's message sparked widespread criticism on social media, leading to its removal from official Allstate platforms. In response, Allstate issued a statement clarifying that Wilson unequivocally condemns terrorism and violence. They explained that the message about divisiveness was part of a broader initiative to promote trust and positivity within communities nationwide.
The suspected attacker, identified as 42-year-old Shamsud-Din Jabbar, had an ISIS flag attached to his truck. The FBI is investigating his potential links to terrorist organizations. Jabbar's brother stated that Jabbar converted to Islam as an adult, and that his actions did not reflect Islamic beliefs but rather a form of radicalization.

Former FBI agents warned that this attack could embolden ISIS and other terrorist groups or individuals who have been radicalized. They emphasized the importance of vigilance and preparedness in the face of such threats. The New Orleans attack occurred shortly after a suspected terror attack in Germany and an explosion near Trump Tower in Las Vegas.
