Could Netflix be the next home for NFL Sunday afternoon games? Bela Bejaria, Netflix's chief content officer, recently hinted at the streaming giant's interest in bidding for these coveted broadcasts should they become available.
This revelation comes on the heels of Netflix's successful streaming of two Christmas Day NFL games, which drew record-breaking viewership. The games, featuring the Ravens vs. Texans and Chiefs vs. Steelers, averaged approximately 24 million viewers domestically and reached over 65 million globally, showcasing the immense potential of NFL games on a streaming platform.
The NFL's current Sunday afternoon game contracts with Fox (NFC) and CBS (AFC) extend through 2033, but the league has the option to exit these agreements four years earlier. This potential opening has sparked speculation about Netflix entering the bidding arena.
The NFL's increasing focus on international growth aligns with Netflix's global reach, making the streaming platform a logical partner. While the possibility of Netflix securing Sunday games for the 2025 season seems slim, the long-term prospect is gaining traction. Such a move could reshape the broadcasting landscape, potentially displacing one of the major networks currently holding the rights.
The NFL's presence across diverse platforms has expanded in recent years, with Thursday Night Football on Prime Video, Monday Night Football on ABC/ESPN, and playoff games on Peacock. Adding Netflix to the mix would further solidify the league's digital footprint.
