On Fox News' "The Ingraham Angle," Laura Ingraham discussed a growing trend: consumers using their purchasing power to push back against companies promoting ideologies they disagree with. Ingraham highlighted several recent examples where this consumer backlash has had a significant impact.
The case of Anheuser-Busch and their partnership with transgender influencer Dylan Mulvaney was presented as a prime example. Ingraham noted the substantial drop in Bud Light sales, attributing it to consumer dissatisfaction with the company's marketing strategy.
Ingraham also pointed to the success of Jason Aldean's song "Try That In A Small Town," which topped the charts after being pulled from CMT for allegedly offensive lyrics. Similarly, the film "Sound of Freedom" saw increased ticket sales following criticism from some media outlets. Ingraham argued that these instances demonstrate a shift in power, with consumers actively choosing to support businesses that align with their values.
She emphasized that this is a noteworthy development, with conservatives, or as she calls them, the "Normalcy Coalition," demonstrating their ability to influence market trends. This, she argued, is a departure from the past and signals a growing power of consumer choice in the marketplace.
