A recent pro-life advertisement campaign from Focus on the Family has sparked significant discussion by challenging the language used to describe unborn children. The "It's a Baby" campaign, launched just before the one-year anniversary of the Dobbs v. Jackson Women's Health Supreme Court decision, features expectant parents using the term "fetus" in everyday conversations, highlighting the inherent humanity of the unborn.
The campaign's corresponding website has seen a surge in traffic, indicating the message's resonance with a broad audience. Focus on the Family President Jim Daly emphasizes the importance of respectful language in the pro-life movement, stating that the campaign aims to dispel the misconception that pro-life advocates lack compassion for mothers. He believes the campaign's success lies in its simple, yet powerful message: an unborn child is a baby.
Focus on the Family's "It's a Baby" ad centers around the term "fetus." (Focus on the Family/YouTube Screenshot)
Daly highlighted the work of pregnancy resource centers in providing support for women facing unplanned pregnancies, offering financial assistance, job training, and job placement services. He underscored the pro-life movement's commitment to supporting mothers through difficult choices, emphasizing that abortion is not the only option.
Crowds gathered outside the Supreme Court in anticipation of the Dobbs ruling. (Joshua Comins/Fox News)
While the Dobbs decision marked a significant victory for the pro-life movement, Daly acknowledges the ongoing nature of the struggle, with the battle now shifting to individual states. He contrasts this perspective with that of figures like First Lady Jill Biden, who criticized the Dobbs ruling as detrimental to women's healthcare rights.
Focus on the Family is actively working to expand adoption resources, including the development of a national adoption list to connect prospective parents with infants. Daly shared his personal connection to the pro-life cause, recounting how his father persuaded his mother against having an abortion in the 1960s. He sees his own life as a testament to the value of every child, regardless of financial circumstances.
Participants marching during the 2023 March for Life. (Brooke Curto/Fox News Digital)
