The NFL has chosen to replace the "End Racism" message, a familiar sight in end zones over recent years, with different phrases for Super Bowl LIX. This decision, prompted by recent national tragedies, has stirred controversy, particularly from figures like Keith Olbermann.
Instead of "End Racism," the Super Bowl LIX end zones will display "Choose Love" and "It Takes All of Us." NFL spokesman Brian McCarthy explained this change to The Athletic, citing recent events such as the New Orleans terror attack, Los Angeles wildfires, and the fatal plane crash near Washington, D.C.
Keith Olbermann at the "Late Show with David Letterman."
This decision drew sharp criticism from former ESPN personality and current political commentator Keith Olbermann, who expressed his disapproval on X (formerly Twitter).
A view of the Kansas City Chiefs end zone during Super Bowl LVIII.
Interestingly, the "End Racism" message was only present during the Eagles' NFC Championship victory. The AFC Championship game, where the Chiefs defeated the Bills, already featured the new phrases. This shift coincides with NFL Commissioner Roger Goodell's recent defense of the league's diversity, equity, and inclusion (DEI) policies.
NFL Commissioner Roger Goodell at a Super Bowl LIX press conference.
Goodell emphasized the NFL's commitment to DEI, stating that it's not a fleeting trend but a core value aimed at attracting top talent. Last year's Super Bowl featured "End Racism" in the Chiefs' end zone and "It Takes All of Us" in the 49ers' end zone.
Super Bowl LIX will be streamed on Tubi.
