Homeland Security Secretary Kristi Noem has initiated a substantial, multi-million dollar advertising campaign designed to discourage illegal immigration into the United States. The campaign emphasizes the Trump administration's commitment to enforcing immigration laws and removing those who enter the country illegally.
In a recent announcement on X (formerly Twitter), Secretary Noem warned individuals considering illegal entry to reconsider, stating that they will face deportation and be barred from returning to the U.S. She reinforced this message in a video address, emphasizing the administration's focus on border security and its resolve to apprehend and deport those who violate immigration laws.
Noem's campaign aligns with the Trump administration's broader border security strategy, which includes increased military presence at the border, continued construction of the border wall, and the termination of Biden-era parole programs. These measures underscore the administration's commitment to stricter immigration enforcement and deterring illegal crossings.
Then-Gov Kristi Noem helps construct border fencing on May 16, 2024 (Fox News Digital )
This initiative coincides with increased Immigration and Customs Enforcement (ICE) deportation operations across the country. These operations reflect the administration's promise to prioritize immigration enforcement and remove individuals residing in the U.S. illegally.
Homeland Security Secretary Kristi Noem, left, and White House border czar Tom Homan speak with reporters at the White House, Wednesday, Jan. 29, 2025, in Washington. (AP Photo/Alex Brandon)
During her confirmation hearing, Noem highlighted border security as a primary focus, while also acknowledging other key DHS responsibilities such as cybersecurity, disaster relief, and counterterrorism. Her prior experience as governor, including her refusal to accept migrants from the Biden administration and her deployment of the National Guard to the Texas border, has prepared her for this role.
Noem affirmed her collaborative working relationship with border czar Tom Homan, emphasizing their shared commitment to strengthening border security and enforcing immigration laws.
