Hollywood icon Sylvester Stallone has joined the growing number of celebrities investing in artificial intelligence, contributing to a $7.5 million funding round for Largo.ai, an AI-powered analytics platform for film, television, and advertising. Largo.ai's CEO, Sami Arpa, expressed his enthusiasm for having Stallone on board, highlighting the actor's disruptive influence on cinema and his support for the integration of AI in the industry.
The platform, which currently collaborates with over 600 film and TV companies, offers tools for analyzing creative content. With the upcoming Version 3 release, Largo.ai plans to expand its capabilities to include recommendations, generate early creative concepts, and enhance existing features.
This investment follows Stallone's recent appointment as a "special ambassador" to Hollywood by President Donald Trump, alongside Jon Voight and Mel Gibson. The president expressed his hope that these ambassadors would help revitalize Hollywood and bring back business lost in recent years.
Stallone's social media activity reflects a nuanced perspective on AI. He recently shared a fake "Godfather 4" trailer, cautioning his followers not to take it seriously. The video's creator emphasized its artistic and entertainment purpose, highlighting the use of AI technologies and other effects in its creation.
Weeks later, Stallone shared a fabricated poster for another "Godfather" sequel, again clarifying that it was not real. These posts highlight the increasing use of AI in creating realistic but fake content.
Stallone joins other prominent figures in Hollywood who have invested in AI technology, including Jared Leto, Ashton Kutcher, Leonardo DiCaprio, and Robert Downey Jr. While some embrace the potential of AI, others express concerns about its implications. Glenn Close, for example, raised questions about the future of truth and the impact on jobs in the entertainment industry. Nicolas Cage has also voiced his apprehension, warning about the potential for AI to replace actors.
